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The headline tech conference of the Forward Festival, the Forward Technology Conference (FTC) is geared toward startup founders, tech geeks, and those wanting to build successful technology companies. Whether you’re thinking about launching a startup business or you’re an experienced entrepreneur, you’ll find this conference relevant and insightful.

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Tuesday, August 21 • 1:00pm - 1:30pm
UX Meets MBA: What Happens When a Designer Goes to Business School

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If great design can imbue customers with trust, why are designers so removed from product management and the larger business strategy? As a VP of UX with an MBA, I strive to bring both worlds together to create a new model in which user experience and design align with overall business strategy and company vision to drive increased revenue and customer engagement.
Speakers
avatar for McLean Donnelly

McLean Donnelly

Design Executive, The Makery
Prior to founding The Makery Group, McLean Donnelly was the Vice President of Product Design for Shutterstock. Previously, he worked as a design leader for Expedia and CaringBridge. He earned an Masters of Business Administration from the Opus School of Business and a Bachelors of... Read More →

Tuesday August 21, 2018 1:00pm - 1:30pm CDT
Old Madison (3rd Floor)
  Design Thinking