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The headline tech conference of the Forward Festival, the Forward Technology Conference (FTC) is geared toward startup founders, tech geeks, and those wanting to build successful technology companies. Whether you’re thinking about launching a startup business or you’re an experienced entrepreneur, you’ll find this conference relevant and insightful.

Tuesday, August 21 • 1:45pm - 2:30pm
Challenger Brands: A Usurper's Guide

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Succeeding as a challenger brand isn’t about eating big fish. It’s about growing lungs and legs and going where big fish can’t. This brand-centric session focuses on the taxonomy of challenger brands, the art of the end-around, and the importance of bolstering your product with personality and, most important, point of view.

Speakers
avatar for John Besmer

John Besmer

Partner and Chief Marketing Officer, Planet Propaganda
John BesmerPartner/Chief Marketing OfficerJohn is a Partner and Chief Marketing Officer at Planet Propaganda – an ad/digital/design agency that works with highly ambitious challenger brands. During the past two decades, he has served across disciplines as Planet’s Strategy Director... Read More →


Tuesday August 21, 2018 1:45pm - 2:30pm
Beefeaters (3rd Floor)