The headline tech conference of the Forward Festival, the Forward Technology Conference (FTC) is geared toward startup founders, tech geeks, and those wanting to build successful technology companies. Whether you’re thinking about launching a startup business or you’re an experienced entrepreneur, you’ll find this conference relevant and insightful.

Tuesday, August 21 • 3:30pm - 4:30pm
Think Like Your Customers: How to reach underserved markets

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Using design thinking principles, we would create a strategy to reach underserved or often ignored consumer markets. The presentation would cover basics of design thinking and propose a challenge to solve. Then, we'd break into teams and run a design thinking workshop or "power hour".

avatar for Amanda Schulze

Amanda Schulze

Founder, Lithia Effect, LLC
Born and raised in Oregon, Amanda moved to Madison, Wisconsin in 2008 to work for a major bicycle company. Over the next eight years, she discovered her love of researching customer needs, building communities, connecting with people, and solving problems by focusing on the human... Read More →

Tuesday August 21, 2018 3:30pm - 4:30pm
State Room (4th Floor)