The headline tech conference of the Forward Festival, the Forward Technology Conference (FTC) is geared toward startup founders, tech geeks, and those wanting to build successful technology companies. Whether you’re thinking about launching a startup business or you’re an experienced entrepreneur, you’ll find this conference relevant and insightful.

Tuesday, August 21 • 10:15am - 11:15am
Design Thinking

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avatar for Sherry Eckholm

Sherry Eckholm

American Family Insurance
Sherry Eckholm joined Innovation as a Business Design Expert within Innovation. She brings to the team 20+ years of product design and design strategy, design thinking, thought leadership and project management expertise from the consultancy side of innovation. Sherry has an insatiable... Read More →
avatar for Michael Gardon

Michael Gardon

American Family Insurance
Michael Gardon is a seasoned entrepreneur and consultant with broad experience in derivatives trading, semiconductor intellectual property, and internet startups. Before joining the Innovation team, he helped build Soda.com, an early stage internet marketing firm based in Seattle. As part of the founding leadership team, he helped grow revenue from $0 to over $1M per month in two years.  Michael holds a BS from The University of Wisconsin-Madison and an MBA from DePaul University in Chicago. Outside of the office, Mike enjoys... Read More →
avatar for Dan Sarbaker

Dan Sarbaker

American Family Insurance
Dan Sarbacker brings over fifteen years of experience practicing human-centered design to American Family Insurance. After receiving his undergraduate degree in Architecture from Washington University in St. Louis, Dan spent the first part of his career focused on the built environment... Read More →

Tuesday August 21, 2018 10:15am - 11:15am
State Room (4th Floor)