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The headline tech conference of the Forward Festival, the Forward Technology Conference (FTC) is geared toward startup founders, tech geeks, and those wanting to build successful technology companies. Whether you’re thinking about launching a startup business or you’re an experienced entrepreneur, you’ll find this conference relevant and insightful.

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Tuesday, August 21
 

8:00am

Registration
Tuesday August 21, 2018 8:00am - 9:00am
Memorial Union

9:00am

Making Time for What Matters
As co-creator of Google Ventures' renowned "design sprint," John has helped hundreds of teams solve important problems by changing how they work. Building on the success of these sprints and his experience designing ubiquitous tech products like YouTube, he spent years experimenting with his own habits and routines, looking for ways to help individuals optimize their energy, focus, and time. 

Now, with co-author Jake Knapp, he has combined the most effective tactics into a four-step daily framework—like a design sprint for your everyday life—that anyone can use to systematically design their days. In this talk, John will introduce Make Time and show how entrepreneurs and leaders can help their teams (and themselves!) make time for what really matters at the office and at home.

Speakers
avatar for John Zeratsky

John Zeratsky

John Zeratsky was a designer in the tech industry who became obsessed with the idea of redesigning time. He is the author of New York Times bestseller Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days and Make Time: How to Focus on What Matters Every Day, coming in September 2018.John has also written for The Wall Street Journal, TIME, Harvard Business Review, Wired, Fast Company, and many more. John has appeared on stage more than 100 times, including at Harvard University, IDEO, and the Code Conference.For nearly 15 years, John... Read More →


Tuesday August 21, 2018 9:00am - 10:00am
Great Hall (4th Floor)

10:15am

Cultivating Tech Talent in WI
Our panelists will provide their perspectives on the impact of technology on the jobs of today and the future. The perspective will cross industries, from high tech to manufacturing to construction, as well as functions, from recruiter to workforce development. Specific topics will include how we can remain competitive in recruiting technology talent across sectors.

Moderators
avatar for Laura Strong

Laura Strong

CEO, Propagate Health
I am a biotechnology executive with more than 15 years of operational as well as strategic experience. At Propagate Health, I am building a core network of advisors and entrepreneurs across healthcare, life sciences, and technology to enable problem-oriented innovation. During my... Read More →

Speakers
avatar for Lucas Frisbie

Lucas Frisbie

Startup Team Strategist, StartingBlock Madison
A bit of a mixed bag when it comes to my career which turned out to be a blessing in disguise. I learned the true meaning of attention to detail and customer service while serving as a Food & Beverage Manager at one of the top hotels & restaurants in Chicago (Park Hyatt). Then I got... Read More →
avatar for Seth Lentz

Seth Lentz

Deputy Director, Workforce Development Board of South Central WI
Seth Lentz serves as the Deputy Director for the WorkforceDevelopment of South Central Wisconsin (WDBSCW). In thisrole, Mr. Lentz brings nearly 20 years of experience inworkforce development. Today, he focuses on deliveringinnovative workforce development strategies using a careerpathways... Read More →
avatar for Chris Reader

Chris Reader

Director of Health & Human Resources Policy, WMC
Chris Reader is the Director of Health & Human Resources Policy at Wisconsin Manufacturers & Commerce (WMC), the state’s largest trade association representing employers.Chris works with lawmakers and state agencies to advance pro-growth reforms in a number of policy areas including... Read More →


Tuesday August 21, 2018 10:15am - 11:00am
Tripp Commons (2nd Floor)

10:15am

Design Thinking
Speakers
avatar for Sherry Eckholm

Sherry Eckholm

American Family Insurance
Sherry Eckholm joined Innovation as a Business Design Expert within Innovation. She brings to the team 20+ years of product design and design strategy, design thinking, thought leadership and project management expertise from the consultancy side of innovation. Sherry has an insatiable... Read More →
avatar for Michael Gardon

Michael Gardon

American Family Insurance
Michael Gardon is a seasoned entrepreneur and consultant with broad experience in derivatives trading, semiconductor intellectual property, and internet startups. Before joining the Innovation team, he helped build Soda.com, an early stage internet marketing firm based in Seattle. As part of the founding leadership team, he helped grow revenue from $0 to over $1M per month in two years.  Michael holds a BS from The University of Wisconsin-Madison and an MBA from DePaul University in Chicago. Outside of the office, Mike enjoys... Read More →
avatar for Dan Sarbaker

Dan Sarbaker

American Family Insurance
Dan Sarbacker brings over fifteen years of experience practicing human-centered design to American Family Insurance. After receiving his undergraduate degree in Architecture from Washington University in St. Louis, Dan spent the first part of his career focused on the built environment... Read More →


Tuesday August 21, 2018 10:15am - 11:15am
State Room (4th Floor)

10:15am

Women Becoming Investors
During this presentation you'll hear from local women leaders to learn about how women can leverage their dollars to become investors in startup companies. Women have more personal wealth than ever before in history, yet we aren't investing our dollars like our male counter parts are. Learn investor lingo, what it takes to become an investor, and how you can start putting your money to work to benefit startups and entrepreneurs in Wisconsin.

Moderators
avatar for Heather Wentler

Heather Wentler

Co-Founder, Doyenne Group Inc
Heather Wentler believes all women and girls are strong, independent individuals capable of success. Professional trained as an educator, Heather pivoted into entrepreneurship as the Co-founder & Executive Director of Doyenne and the Founder of Fractal. She serves on various organizing... Read More →

Speakers
avatar for Amy Gannon

Amy Gannon

Co-founder & Director of Entrepreneur Development, Doyenne
With more than 10 years experience working with startup businesses, Dr. Gannon has expertise moving entrepreneurs through the idea validation, launch and growth stages. She designs, plans and facilitates developmental opportunities for entrepreneurs, including: 2-day strategic planning... Read More →
avatar for Dana Guthrie

Dana Guthrie

Dana has over a decade of experience in the building automation, facility management, and energy conservation industries. She also has an extensive background in engineering, sales, operations, entrepreneurship, and investing.
avatar for Nhi Le

Nhi Le

Director, gBETA Madison @ gener8tor
Nhi is the gBETA Madison director and is currently completing her PhD in stem cell research at UW-Madison. She received her BS degrees in Materials Science & Engineering and Biomedical Engineering from Georgia Tech. Nhi was born in Vietnam and raised in Atlanta, Georgia. Over the... Read More →


Tuesday August 21, 2018 10:15am - 11:15am
Old Madison (3rd Floor)

10:15am

Master Your Social Media in 20 Minutes a Day
Not every small business or start-up has the time or manpower to devote to building the social media presence their brand deserves. This session will help you understand how to spend your limited social media time wisely, ensuring you reap the greatest rewards from this ever-growing part of business – in as few as 20 minutes a day!

Speakers
avatar for Josh Klemons

Josh Klemons

Digital Storyteller/Strategist; Public Speaker; Writer/Editor; Facebook, Twitter; Political & Social Media Consultant
I'm a Digital Storyteller/Strategist and the founder of Reverbal Communications, helping brands of all shapes and sizes find, hone and tell their stories online. I have done digital work with local, statewide and national political campaigns, tiny non-profits, big companies and everything... Read More →


Tuesday August 21, 2018 10:15am - 11:15am
Beefeaters (3rd Floor)

10:15am

Bringing your IoT idea to market
Building a consumer electronics product is about a billion more steps than you'd think. This is a roadmap to getting your product developed, certified, manufactured, and shipped.

Speakers
avatar for Bob Baddeley

Bob Baddeley

Electrical Engineer, Propeller Health
I am a computer engineer with significant experience in developing IoT consumer electronics from start to finish. I have run my own startups and done contract work for other startups. I've worked in a corporate environment and a lean small business environment. I've developed web... Read More →


Tuesday August 21, 2018 10:15am - 11:15am
Reception Room (4th Floor)

11:15am

Higher quality hiring: How to grow your workforce with intention
As a startup owner(s) it is hard to know when you need help and what help you do need as you are hiring your first employee. While your startup grows, you want to attract the right talent, and those right people might be friends and family, or they might be strangers, and they might be working remotely from another city or state. How do you tie it all together? Of course, this all must be aligned with your company culture, mission, and vision. In the best-case scenario, individual employee and departmental goals are aligned with the organization’s initiatives. In this 60-minute session, you will learn the state and federal requirements when hiring employees, how to recruit a diverse workforce, and how to implement that talent with appreciation, and reflecting your organization’s personality.

Speakers
avatar for Jane Clark

Jane Clark

Founding Partner, Clark & Gotzler, Attorneys at Law
Experienced Founding Partner with a demonstrated history of working in the employment law and HR communities. Demonstrated experience advising business owners, entrepreneurs and non-profits on employment law, HR, and employee benefits. Professionally skilled in Employment Law, HR... Read More →
avatar for Tricia Perkins

Tricia Perkins

Strategic HR Advisor, Clark & Gotzler, Attorneys at Law
Experienced HR professional with 20 years of experience in hospitality, financial, non-profit and various other industries with the ability to be a strategic HR advisor during difficult times, conduct sensitive workplace investigations and facilitate engaging and interactive work... Read More →
avatar for Jen Remsik

Jen Remsik

CEO, Training Tracker
Jen is the CEO of Training Tracker. Jen is establishing Training Tracker as the go-to cloud solution for training compliance and auditing. Under Jen’s management, Training Tracker will continue to be profitable and to improve customers experience.Jen received her MBA in Small Business... Read More →


Tuesday August 21, 2018 11:15am - 12:00pm
Tripp Commons (2nd Floor)

11:30am

Play is the Thing
As humans, play is one of the first ways we connect with others and our environment. Play promotes free thinking, imagination, confidence, bonding, and persistence in kids so why do we stop as adults? Learn through the lens of one woman’s journey from drama major to executive technology leader how letting play lead the way can have a powerful impact on your career and your life.

Speakers
avatar for Jennifer Javornik

Jennifer Javornik

Technology Growth Executive, Filament Games
Jennifer Javornik is a technology growth executive who specializes in new business development, partnership management, revenue growth, and entrepreneurship. She is a founding member of the Wisconsin Games Alliance, an affiliation of video game studios and stakeholders focused on... Read More →


Tuesday August 21, 2018 11:30am - 12:00pm
Old Madison (3rd Floor)

11:30am

Focus on Inclusion Not Diversity
Leaders have long recognized that a diverse workforce is the way forward. Part of the problem is that “diversity” and “inclusion” are so often lumped together that they’re assumed to be the same thing. Without focusing on inclusion separately, the crucial connections that attract diverse talent, encourage their participation, foster innovation, and lead to business growth won’t happen. As a leader how do you shift your and your organization's thought?

Speakers
avatar for Jocelyn Kopac

Jocelyn Kopac

Entrepreneur, Educator, Writer & Photographer
I consider myself a creative person!My career began when I stumbled upon my passion, entrepreneurship, at the age of 7. Starting an organic, farm fresh egg business, as a child, brought me into the 'Trep' (short for Entrepreneur) world and I just knew I could not leave!Since then... Read More →


Tuesday August 21, 2018 11:30am - 12:00pm
Reception Room (4th Floor)

11:30am

New Heroes: The Evolution of Myth in the Digital Era
Myth evolves in tandem with technology. Today, information technologies are changing the way we understand one of the pivotal components of myth: heroism. In this session, you'll learn how the heroic imagination has expanded and how millions of individuals are using technology to tackle global challenges & becoming the heroes of a new, collaborative era.

Speakers
avatar for Dana Klisanin

Dana Klisanin

Founder/Designer, Evolutionary Guidance Media R&D
I'm a psychologist & systems scientist that took up game design to activate Cyberhero League, a 21st century scout-like adventure that enables kids of all ages to tackle global challenge. Through "parterning for the goals" gamers set out to achieve the United Nations' Sustainable... Read More →


Tuesday August 21, 2018 11:30am - 12:00pm
State Room (4th Floor)

11:30am

Blockchain

Michael Smith
Michael is an innovation consultant at American Family insurance. He is a chemist turned blockchain/cryptocurrency expert who builds mining rigs, mines cryptocurrencies and studies the technological advancements across different blockchain platforms.
Presentation Title: Considerations for where to use blockchain in business
 

Will Conley
Will is a top-ranked law student at UW Madison and summer associate at Perkins Coie, a law firm with one of the largest and most experienced practices in blockchain technology and digital currency
Presentation Title: Current legal issues related to blockchain and cryptocurrencies

Speakers
avatar for Will Conley

Will Conley

Summer Associate, Perkins Coie LLP
Will is a top-ranked law student at UW Madison and summer associate at Perkins Coie, a law firm with one of the largest and most experienced practices in blockchain technology and digital currency
avatar for Michael Smith

Michael Smith

Innovation Consultant in the Business Development Division, American Family Insurance
Michael is an innovation consultant at American Family insurance. He is a chemist turned blockchain/cryptocurrency expert who builds mining rigs, mines cryptocurrencies and studies the technological advancements across different blockchain platforms.


Tuesday August 21, 2018 11:30am - 12:00pm
Beefeaters (3rd Floor)

1:00pm

UX Meets MBA: What Happens When a Designer Goes to Business School
If great design can imbue customers with trust, why are designers so removed from product management and the larger business strategy? As a VP of UX with an MBA, I strive to bring both worlds together to create a new model in which user experience and design align with overall business strategy and company vision to drive increased revenue and customer engagement.

Speakers
avatar for McLean Donnelly

McLean Donnelly

Design & Strategy Executive, Makery Group
Prior to founding The Makery Group, McLean Donnelly was the Vice President of Product Design for Shutterstock. Previously, he worked as a design leader for Expedia and CaringBridge. He earned an Masters of Business Administration from the Opus School of Business and a Bachelors of... Read More →


Tuesday August 21, 2018 1:00pm - 1:30pm
Old Madison (3rd Floor)

1:00pm

Agile Insights & Innovation: How to Learn from Customers Throughout the Development Process
94% of companies say they're adopting some kind of agile innovation practices, but most are a work in process. They need to figure out how to build customer input into every step of the journey, but traditional research approaches are slow and expensive. At this session, we'll talk about practical ways you can learn from your customers -- quickly and iteratively -- so that you're making smart decisions and avoiding product mis-steps.

Speakers
avatar for Jane Boutelle

Jane Boutelle

CCO/Co-founder, Digsite
I set marketers up for success, by providing them with a fast, efficient, affordable way to get real consumer feedback to guide product and marketing decisions.With Digsite, marketers and brand/product managers can have the online community they've wanted -- either as a way to get... Read More →


Tuesday August 21, 2018 1:00pm - 1:30pm
Beefeaters (3rd Floor)

1:00pm

Successful Startup Hunting for Do-ers
Not everyone can have the next great idea for a product or service. For any idea to turn into a business, it needs a handful of key early stage do-ers on the team. Aside from the founding entrepreneurs, these early team members are often the key to success. But how does a do-er find the right opportunity with the right team and the right fit? And what does a founder need to know about finding, recruiting and hiring their earliest team members? This session will discuss the key steps a do-er must take to find opportunities and some thoughts on how to evaluate them for a successful match.

Speakers
avatar for Brian D Johnson

Brian D Johnson

Entrepreneur & Early-Stage Business Executive
Builder. Leader. Get-stuff-done guy with two successful exits.Entrepreneur and experienced manager skilled at creating and leading high performing teams through strategic planning, growth cycles, building infrastructure, and managing change. Proven leader with results in the private... Read More →


Tuesday August 21, 2018 1:00pm - 1:30pm
State Room (4th Floor)

1:00pm

Design Thinking and IT Development
Discuss Agile/Waterfall methodologies and Design Thinking approach. Can they be aligned? What is the benefit to the end user?

Speakers
avatar for Nita Ambedkar

Nita Ambedkar

Founder, Source-Right


Tuesday August 21, 2018 1:00pm - 1:30pm
Reception Room (4th Floor)

1:00pm

The Breach Around the Corner: Emerging Data Privacy Issues and How You Can Be Ready
Personal information is everywhere, driving more than we realize. As we experience increasing globalization, security technology and data privacy laws are beginning to catch up. We’ll brief you on the current state of data privacy issues and regulations and shed light on the future of defensive technologies and information management. Whether you are a data-driven business, or you just want to understand the future of your own information, this session is for you!

Speakers
avatar for Andrew Briggs

Andrew Briggs

Attorney, Trifecta General Counsel
avatar for Russ From

Russ From

Security Engineer, U.S. Cellular
Russ is a frequent conference speaker and security thought leader with an extensive background in enterprise defense. By using risk reduction solutions such as Micro-Segmentation, DDoS Mitigation, IDS/IPS, and proactive malicious traffic blocking driven by threat intelligence and... Read More →


Tuesday August 21, 2018 1:00pm - 1:30pm
Tripp Commons (2nd Floor)

1:45pm

See the Change
I want to SHOW you how scribing, visualizing ideas through drawing, graphic recording, whiteboard animation and other methods, helps organizations see the paths they are taking to change the way their audience, employees, community thinks and behaves. We spend a lot of our time communicating through audio and text, and using only 1/6 of our potential for generating new ideas, capturing elusive moments of clarity, and presenting salient and retainable messages that bring about real change.

Speakers
avatar for Eric Oakland

Eric Oakland

Chief Innovation Officer, TruScribe and Squigl
In 2011, after 4 years working for myself as a Brand and Design consultant, I started TruScribe, the first Whiteboard Video Production Company in the US to serve Fortune 100 companies, right here in Fitchburg, WI. TruScribe became one of the most recognized names and styles of whiteboard... Read More →


Tuesday August 21, 2018 1:45pm - 2:30pm
Reception Room (4th Floor)

1:45pm

Panel: Madison tech's top salespeople share secrets to their success
Whether you are new tech start-up struggling to figure out how to secure your first customer or a more mature tech company struggling with stagnant growth, this is your opportunity to ask this seasoned panel of successful tech sales execs for their advice on how to push through to the next level. With experience ranging from start-ups disrupting established markets to multi-million dollar deal markers with Fortune 500 companies, you'll learn what tech buyers need and want from their modern-day sales experience.

Moderators
avatar for Jim Walker

Jim Walker

Rockypaths Consulting
Jim Walker is an accomplished Senior Manager and Consultant with morethan 25 years of success across the consumer goods, food & beverage,construction, utility, and government sectors.Jim is the founder of the INSPIRE Communication Leadership Program,and teaches the concept to audiences in a variety of educational andbusiness climates to connect a company vision with the process thatengages employees and... Read More →

Speakers
avatar for Jennifer Javornik

Jennifer Javornik

Technology Growth Executive, Filament Games
Jennifer Javornik is a technology growth executive who specializes in new business development, partnership management, revenue growth, and entrepreneurship. She is a founding member of the Wisconsin Games Alliance, an affiliation of video game studios and stakeholders focused on... Read More →
avatar for Luke Perkerwicz

Luke Perkerwicz

Co-Founder, Akita Box
Luke co-founded AkitaBox 3 years ago with a vision of using data to help unleash the potential of facility management teams and reduce building operations cost. He has helped grow the company to over 85 team members, close 2 rounds of investment and develop clients in 30 states. Prior... Read More →
avatar for Jesse Theiler

Jesse Theiler

CEO& Founder, Emelar Consulting
Salesforce thought leader with acclaimed leadership success and decisive business process vision in the development and deployment of Salesforce using strategy, people systems, and processes to solve big business problems. Dynamic CEO with proven track record of results. Passionate... Read More →
avatar for Debra Voss

Debra Voss

Regional Sales Manager, Orion Health
Driven by a strong desire to connect with people to develop meaningful professional relationships to help clients achieve desired results and success. Strategic thinker, practical implementer, effective collaborator, and experienced leader.


Tuesday August 21, 2018 1:45pm - 2:30pm
Tripp Commons (2nd Floor)

1:45pm

Startup-Corporate Partnerships
Join CMFG Ventures and two of their partner companies, Align and Forevercar, as they discuss the challenges and successes of working with VC organizations, how they have secured investment from a variety of organizations, and lessons learned.

Speakers
avatar for Paul Cho

Paul Cho

CEO, Align
avatar for Mark Hodes

Mark Hodes

ForeverCar
avatar for Mandi Salo

Mandi Salo

CMFG Ventures
avatar for Ryan Weber

Ryan Weber

Great North Labs
Ryan is a Founding, Managing Partner at Great North Labs (GreatNorthLabs.com). Great North Labs is a Minnesota based venture capital fund geographically focused in the upper Midwest. Great North Labs invests in early stage tech startups across any industry. The fund is managed by... Read More →


Tuesday August 21, 2018 1:45pm - 2:30pm
State Room (4th Floor)

1:45pm

Challenger Brands: A Usurper's Guide
Succeeding as a challenger brand isn’t about eating big fish. It’s about growing lungs and legs and going where big fish can’t. This brand-centric session focuses on the taxonomy of challenger brands, the art of the end-around, and the importance of bolstering your product with personality and, most important, point of view.

Speakers
avatar for John Besmer

John Besmer

Partner and Chief Marketing Officer, Planet Propaganda
John BesmerPartner/Chief Marketing OfficerJohn is a Partner and Chief Marketing Officer at Planet Propaganda – an ad/digital/design agency that works with highly ambitious challenger brands. During the past two decades, he has served across disciplines as Planet’s Strategy Director... Read More →


Tuesday August 21, 2018 1:45pm - 2:30pm
Beefeaters (3rd Floor)

1:45pm

How Tech in Education Will Shape the Future Job Market
Most of the jobs that will be available 20 years from now, don't currently exist. To ensure Wisconsin is set-up to have a strong economy and is ready for the future, we need to integrate new technology in our Wisconsin classrooms now.

Speakers
avatar for Kevin Kuluvar

Kevin Kuluvar

Global Vice President of Business Development, LocknCharge
We specialize in charging and securing devices as part of a mobile deployment. We strive to make your life easier.As schools implement new technologies, we can help store charge and make distribution easier. Our products are designed from the perspective of a teacher to simply the... Read More →


Tuesday August 21, 2018 1:45pm - 2:30pm
Old Madison (3rd Floor)

2:30pm

Ice Cream Social hosted by SupraNet
Tuesday August 21, 2018 2:30pm - 3:30pm
Memorial Union

3:30pm

Think Like Your Customers: How to reach underserved markets
Using design thinking principles, we would create a strategy to reach underserved or often ignored consumer markets. The presentation would cover basics of design thinking and propose a challenge to solve. Then, we'd break into teams and run a design thinking workshop or "power hour".

Speakers
avatar for Amanda Schulze

Amanda Schulze

Founder, Lithia Effect, LLC
Born and raised in Oregon, Amanda moved to Madison, Wisconsin in 2008 to work for a major bicycle company. Over the next eight years, she discovered her love of researching customer needs, building communities, connecting with people, and solving problems by focusing on the human... Read More →


Tuesday August 21, 2018 3:30pm - 4:30pm
State Room (4th Floor)

3:30pm

Build Your Network of Mentors
Mentors are an important part of an entrepreneur’s team. Learn from startup founders how to find the right mentors – through a formal program (such as MERLIN Mentors or gener8tor/gBETA) and/or by building your own network. Hear tips for creating successful, mutually rewarding relationships with mentors.

Speakers
avatar for Alex Kubicek

Alex Kubicek

CEO, Understory
Understory is a property-level analytics platform which allows for efficiency optimizations around the claims process that create a large financial impact. We are using the principles of IoT to solve a big blindspot in the insurance industry with our hail monitoring networks. Hail... Read More →
avatar for Alex Lindemeyer

Alex Lindemeyer

Co-Owner, Short Stack Eatery
avatar for Alex Wyler

Alex Wyler

Co-Founder & CTO, EatStreet
Forbes 2018 30 under 30 - Consumer Technology. An experienced leader, engineer, and entrepreneur. Co-founder and CTO at EatStreet.
avatar for Susie Younkle

Susie Younkle

Program Director, Merlin Mentors
Susie Younkle is Program Director for MERLIN Mentors, sponsored by University Research Park. In this role, she coordinates the organization’s 100+ volunteer mentors and dozens of active teams that assist entrepreneurs. Susie also enjoys helping start and grow businesses, with a... Read More →


Tuesday August 21, 2018 3:30pm - 4:30pm
Tripp Commons (2nd Floor)

3:30pm

Gender Equality for Tech Entrepreneurs
Despite the numerous benefits of gender diversity in tech for everyone from investors to customers, VC funding for companies with female CEOs and the proportion of tech companies with female founders remain low. An inside look at the gender-based barriers local tech entrepreneurs have faced, as well as benefits and proposed solutions. Attendees will learn how they can contribute to equitable resources and inclusive spaces for tech entrepreneurs of all genders.

Moderators
avatar for Kaitlin Marquardt

Kaitlin Marquardt

Full Stack Software Engineer, POLCO
Kaitlin is a Full Stack Software Engineer at POLCO, a civic engagement platform for local government and advocacy groups. She is also a scientist committed to improving the health of individuals who’ve experienced trauma. She specializes in data analytics, machine learning and visualization... Read More →

Speakers
avatar for Abigail Barnes

Abigail Barnes

Co-Founder and CEO, Allergy Amulet
Abi Barnes is an entrepreneur, author, and attorney. She is the Co-Founder & CEO of Allergy Amulet, which is creating a paradigm shift in food safety with a consumer food allergen/ingredient detection device. She is the author of An Entrepreneur's Guide to Certified B Corporations... Read More →
avatar for Laura Berkner

Laura Berkner

COO, Stimmi
Laura Berkner is an energetic professional with a wide and varied background and experience. She is co-founder of Stimmi, LLC a mobile care plan for persons with autism or other disabilities. Laura is deeply committed to making a difference and helping create the best quality of life... Read More →
avatar for Kristen Slack

Kristen Slack

Founder & CEO, Prof2Prof
Kristen Slack is a Professor of Social Work at the University of Wisconsin-Madison, where she has held numerous teaching, research, and administrative roles. Kristen is a frequent social media commentator on the higher education sector, and an advocate for the higher education workforce... Read More →


Tuesday August 21, 2018 3:30pm - 4:30pm
Old Madison (3rd Floor)

3:30pm

Cutting Through the Digital Clutter: Marketing Your Start-Up in the Most Crowded of Fields
The world is big, loud and cluttered. You can’t just build a website, or an app, create a social media account and expect to watch the customers roll in. In this cluttered world, you need to find new, innovative unique ways to break through. This is where Sarah, Matt, Greg and Josh live. Join us as together we chart a path for your digital marketing success.

Speakers
avatar for Sarah Best

Sarah Best

CEO, Sarah Best Strategy LLC
I'm the CEO of an award-winning digital marketing agency focuses on social media marketing, search engine optimization, and content marketing. We work with companies in a variety of sectors, including Fortune 100 companies and global nonprofits. | | We give companies the tools... Read More →
avatar for Josh Klemons

Josh Klemons

Digital Storyteller/Strategist; Public Speaker; Writer/Editor; Facebook, Twitter; Political & Social Media Consultant
I'm a Digital Storyteller/Strategist and the founder of Reverbal Communications, helping brands of all shapes and sizes find, hone and tell their stories online. I have done digital work with local, statewide and national political campaigns, tiny non-profits, big companies and everything... Read More →
avatar for Greg Mischio

Greg Mischio

owner and chief strategist, Winbound
Greg Mischio is the owner and chief strategist for Winbound.  Winbound provides an all-in-one content marketing and conversion optimization service for small marketing departments, helping companies increase traffic and convert those visitors into leads. Greg's background is as a... Read More →
avatar for Matt Nelson

Matt Nelson

Entrepreneur and freelance marketing consultant
Matt Nelson is an entrepreneur and freelance marketing consultant based in Madison, WI specializing in Social Media Marketing, Search Engine Optimization (SEO) and Wordpress. Matt is the founder and director of Grow Madison, a nonprofit that taps local experts to teach hands-on technology... Read More →


Tuesday August 21, 2018 3:30pm - 4:30pm
Reception Room (4th Floor)

3:30pm

GET THE BORING STUFF RIGHT: A GUIDE TO KEEPING UP WITH THE LATEST TECH
Technology is a treadmill. Every year, there's a pile of shiny new things to learn. It's impossible to keep up. You're constantly asking yourself: "Which technology stack is going to keep me employed?" I love chasing shiny new technologies, but I've learned that making people happy is more fulfilling than using the latest technology. After over a decade of building software, I've learned the key to good software is getting the boring stuff right.

Speakers
avatar for Dustin Ewers

Dustin Ewers

Software Developer, Centare
My name is Dustin Ewers. I’m a developer who builds software to help people get more done.I started programming in 2001 (in C++). Since then, I’ve chosen to focus my efforts on building user friendly web applications with C#, Typescript, and ASP.NET. I also dabble in lots of... Read More →


Tuesday August 21, 2018 3:30pm - 4:30pm
Beefeaters (3rd Floor)