Loading…
The headline tech conference of the Forward Festival, the Forward Technology Conference (FTC) is geared toward startup founders, tech geeks, and those wanting to build successful technology companies. Whether you’re thinking about launching a startup business or you’re an experienced entrepreneur, you’ll find this conference relevant and insightful.

Sign up or log in to bookmark your favorites and sync them to your phone or calendar.

Marketing [clear filter]
Tuesday, August 21
 

10:15am

Master Your Social Media in 20 Minutes a Day
Not every small business or start-up has the time or manpower to devote to building the social media presence their brand deserves. This session will help you understand how to spend your limited social media time wisely, ensuring you reap the greatest rewards from this ever-growing part of business – in as few as 20 minutes a day!

Speakers
avatar for Josh Klemons

Josh Klemons

Digital Storyteller/Strategist; Public Speaker; Writer/Editor; Facebook, Twitter; Political & Social Media Consultant
I'm a Digital Storyteller/Strategist and the founder of Reverbal Communications, helping brands of all shapes and sizes find, hone and tell their stories online. I have done digital work with local, statewide and national political campaigns, tiny non-profits, big companies and everything... Read More →


Tuesday August 21, 2018 10:15am - 11:15am
Beefeaters (3rd Floor)

11:30am

New Heroes: The Evolution of Myth in the Digital Era
Myth evolves in tandem with technology. Today, information technologies are changing the way we understand one of the pivotal components of myth: heroism. In this session, you'll learn how the heroic imagination has expanded and how millions of individuals are using technology to tackle global challenges & becoming the heroes of a new, collaborative era.

Speakers
avatar for Dana Klisanin

Dana Klisanin

Founder/Designer, Evolutionary Guidance Media R&D
I'm a psychologist & systems scientist that took up game design to activate Cyberhero League, a 21st century scout-like adventure that enables kids of all ages to tackle global challenge. Through "parterning for the goals" gamers set out to achieve the United Nations' Sustainable... Read More →


Tuesday August 21, 2018 11:30am - 12:00pm
State Room (4th Floor)

1:00pm

Design Thinking and IT Development
Discuss Agile/Waterfall methodologies and Design Thinking approach. Can they be aligned? What is the benefit to the end user?

Speakers
avatar for Nita Ambedkar

Nita Ambedkar

Founder, Source-Right


Tuesday August 21, 2018 1:00pm - 1:30pm
Reception Room (4th Floor)

1:45pm

Challenger Brands: A Usurper's Guide
Succeeding as a challenger brand isn’t about eating big fish. It’s about growing lungs and legs and going where big fish can’t. This brand-centric session focuses on the taxonomy of challenger brands, the art of the end-around, and the importance of bolstering your product with personality and, most important, point of view.

Speakers
avatar for John Besmer

John Besmer

Partner and Chief Marketing Officer, Planet Propaganda
John BesmerPartner/Chief Marketing OfficerJohn is a Partner and Chief Marketing Officer at Planet Propaganda – an ad/digital/design agency that works with highly ambitious challenger brands. During the past two decades, he has served across disciplines as Planet’s Strategy Director... Read More →


Tuesday August 21, 2018 1:45pm - 2:30pm
Beefeaters (3rd Floor)

3:30pm

Cutting Through the Digital Clutter: Marketing Your Start-Up in the Most Crowded of Fields
The world is big, loud and cluttered. You can’t just build a website, or an app, create a social media account and expect to watch the customers roll in. In this cluttered world, you need to find new, innovative unique ways to break through. This is where Sarah, Matt, Greg and Josh live. Join us as together we chart a path for your digital marketing success.

Speakers
avatar for Sarah Best

Sarah Best

CEO & Chief Strategist, Sarah Best Strategy
Sarah Best is CEO and Chief Strategist of Sarah Best Strategy, a digital marketing agency based in Madison, WI, that works nationally with nonprofit organizations. Sarah has won eight awards for her work including best use of a social media platform from Travel + Leisure. Her work... Read More →
avatar for Josh Klemons

Josh Klemons

Digital Storyteller/Strategist; Public Speaker; Writer/Editor; Facebook, Twitter; Political & Social Media Consultant
I'm a Digital Storyteller/Strategist and the founder of Reverbal Communications, helping brands of all shapes and sizes find, hone and tell their stories online. I have done digital work with local, statewide and national political campaigns, tiny non-profits, big companies and everything... Read More →
avatar for Greg Mischio

Greg Mischio

owner and chief strategist, Winbound
Greg Mischio is the owner and chief strategist for Winbound.  Winbound provides an all-in-one content marketing and conversion optimization service for small marketing departments, helping companies increase traffic and convert those visitors into leads. Greg's background is as a... Read More →
avatar for Matt Nelson

Matt Nelson

Entrepreneur and freelance marketing consultant
Matt Nelson is an entrepreneur and freelance marketing consultant based in Madison, WI specializing in Social Media Marketing, Search Engine Optimization (SEO) and Wordpress. Matt is the founder and director of Grow Madison, a nonprofit that taps local experts to teach hands-on technology... Read More →


Tuesday August 21, 2018 3:30pm - 4:30pm
Reception Room (4th Floor)