The headline tech conference of the Forward Festival, the Forward Technology Conference (FTC) is geared toward startup founders, tech geeks, and those wanting to build successful technology companies. Whether you’re thinking about launching a startup business or you’re an experienced entrepreneur, you’ll find this conference relevant and insightful.

avatar for Amanda Schulze

Amanda Schulze

Lithia Effect, LLC
Born and raised in Oregon, Amanda moved to Madison, Wisconsin in 2008 to work for a major bicycle company. Over the next eight years, she discovered her love of researching customer needs, building communities, connecting with people, and solving problems by focusing on the human experience. She developed the first-ever women’s brand ambassador and women’s mechanic scholarship programs for the company. 

Today, with 15 years of experience working with brands both big and small, Amanda consults with brands to create positive change, taking both an analytical and intuitive customer-centric approach to product design, brand engagement, messaging, and innovation challenges. Her passion for transforming organizations into customer-centric, purpose-driven brands is at the heart of why she founded Lithia Effect.